Tag: TransMedia Catalonia (Page 1 of 13)

TransMedia Catalonia will have a space at the Mobile Week of the Mobile World Conference

Logo TransMedia¬†Catalonia¬†/ Mobile¬†Week¬†Technology is at the centre of human interaction, a universal experience which was shared‚ÄĮ by all during COVID19. The lessons learnt during the past year will help in drafting entrepreneurial approaches for business resilience, where both technology and humans are at the center of any development. ‚ÄúLeaving no one behind‚ÄĚ in the new post-COVID era is the second principle in the UN 2030 Sustainable Development Agenda. This is the focus of research in TransMedia Catalonia.

TransMedia Catalonia (TMC) (Universitat Autònoma de Barcelona) will create a showroom where participants can learn and interact with five different technologies: 360 environments, eye- tracking, citizen journalism, ubiquitous and seamless human interaction with space, and accessibility consultancy and training.

On July 7th from 10:00 am to 14:00 pm there will be short thematic presentations and specialists will master class the different technologies.

For more info:



TransMediaCatalonia will participate in this year European Researchers’ Night

TransMediaCatalonia will participate in this year European Researchers‚Äô NightA research team led by Fundaci√≥n √Čpica-La Fura dels Baus has been awarded the prestigious European Researchers‚Äô Night with the project European Performing Science Night. The European Researchers’ Night, funded under the Marie SkŇāodowska-Curie Actions (MSCA), is a Europe-wide public event that brings researchers closer to civil society. The Night provides researchers the opportunity to showcase the diversity of science and its impact on citizens‚Äô daily lives, and to stimulate interest in research careers ‚Äď especially among young people. The events highlight how researchers contribute to our society by displaying their work in an interactive and engaging forum.

Over the next six months, five multidisciplinary research partners will work under the novel methodology proposed by the Fundaci√≥n √Čpica-La Fura dels Baus, especially designed to boost mult-disciplinary R+D+i processes and to catalyse the knowledge transfer to civil society. The events are scheduled to take place in Badalona in September 2021. The partners are the Universitat de Barcelona, the TransMedia Catalonia team from Universitat Aut√≤noma de Barcelona, Universitat Oberta de Catalunya, the research centre IGTP, ¬†and the Universit√© de Aix-Marseille, who represent expertise in such diverse¬† fields¬† as neuroscience, health, linguistics, climate emergency, translation and philosophy.

The European Performing Science Night will in itself be a scientific event, where research groups will deploy experiments with a broad spectrum of civil society Рboth online and face-to-face. Audiences will perform, in artistic terms, fostering an understanding of the research impact on citizens’ daily lives, and encouraging young people to embark on research careers. The project will demonstrate the value of EU investment on EU research, based on EU diversity and the wealth of approaches and languages across communities.

In June we will launch an open call for creative agents, technologists and scientists to help us in the project development. Stay tuned, and for more information visit our web: https://epsn.epicalab.com

TransMedia Catalonia celebrates GAAD 2021 with an immersive accessibility showcase

Logo Transmedia Catalonia - Logo MediaVerseGlobal Accessibility Awareness Day (GAAD) is an event that is celebrated every year around the world and aims to raise awareness about the importance of digital accessibility in an increasingly diverse and inclusive society, leaving no one behind. The 10th Annual Global Accessibility Awareness Day will take place as scheduled on Thursday May 20th, 2021.

This will be the third year that TransMedia Catalonia participates in this international initiative. In 2019, the TransMedia Catalonia opened the doors of its laboratory to the¬†public to demonstrate the different accessibility services and modalities in which the group works. In 2020, the research group contributed online in the form of¬†a playlist of accessible videos explaining the group’s various projects with integrated audio description and captions.

Media accessibility has become a key issue on the global agenda at the UN Sustainable Development Group towards social and cultural inclusion. With the rapid advancement and popularity of immersive content in recent years, accessibility remains a major challenge. With this in mind, TransMedia Catalonia are celebrating GAAD 2021 with an immersive experience to showcase accessibility in immersive environments.

Through the FADER platform developed as part of the research activities within the EU funded project MediaVerse, the experience aims to transport the viewer to a series of 360 degree cultural heritage locations in nature near the city of Banyoles. In each scene; closed captions, audio description and sign language interpretation have been integrated to offer content that is accessible to all citizens.

The immersive experience will be published on the TransMedia Catalonia website on Thursday May 20th, 9:00 am (CET).

This work is a continuation of research previously conducted as part of the ImAc project .

Relevant Publications:

  • Hughes, CJ , Zapata, MB, Johnston, M and Orero, P (2020), Immersive captioning : developing a framework for evaluating user needs, in: IEEE AIVR 2020 : 3rd International Conference on Artificial Intelligence & Virtual Reality 2020, 14th-18th December 2020, Online. (In Press)
  • Brescia-Zapata, M. (forthcoming). The present and future of accessibility services in vr360 players. inTRAlinea.
  • Hughes, C. J., Brescia-Zapata, M., Johnston, M., & Orero, P. (2020).¬†Immersive captioning: Developing a framework for evaluating user needs. IEEE AIVR 2020:3rd International Conference on Artificial Intelligence & Virtual Reality 2020.
  • Orero, P., Hughes, C. J., & Brescia-Zapata, M. (2020). Evaluating subtitle readability in media immersive environments. DSAI 2020, the 9th International Conference on Software Development and Technologies for Enhancing Accessibility and Fighting Info-exclusion., 2nd-4th December 2020, Online. (In Press)

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